Tito's Winter on the Rocks Event Activation

Chilling with America’s Favorite Vodka

Tito’s Winter on the Rocks was a custom brand activation at Red Rocks Amphitheatre in Denver. Designed for the annual winter concert series, the experience delivered an immersive, winter-themed environment for music fans.

Dapper Event Design partnered with Tito’s Vodka to create a branded lounge and outdoor activation. Through thoughtful event design and custom fabrication, the space invited guests to relax, warm up, and connect with the brand.

Client

  • Tito’s Handmade Vodka

Location

  • Denver, Colorado

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Our Work

Hosting an outdoor music festival in the middle of winter presents real challenges. Creating a warm, comfortable activation space was essential.

We transformed our Luxe Dome into a Tito’s chill-out lounge featuring styled seating areas, a custom-branded Plinko game, and built-in heating. Our team also handled on-site production, festival coordination, permitting, graphic design, décor rentals, and custom fabrication.

By the Numbers

-6

degrees

4,300

pairs of gloves

5

headliners

1

heated geodesic dome
Branded winter activation at Red Rocks featuring Tito’s Vodka lounge dome, glowing decor, and evening crowd.
Outdoor geodesic dome lounge with plush seating and snowy mountain backdrop at Red Rocks Amphitheatre.
Detail of custom chandelier made from Tito’s vodka bottles inside geodesic dome lounge.
Lounge seating vignette with white accent chairs, leather ottoman, and Tito’s branded decor.
Wide interior view of geodesic dome lounge featuring custom lighting, branded backdrop, and cocktail tables.
Close-up of Tito’s branded pillow and cozy seating with faux fur ottoman inside event dome.
Interior view of Tito’s Handmade Vodka branded lounge inside geodesic dome with custom plinko board.
Evening exterior of illuminated geodesic dome lounge with guests and bar area at Red Rocks.

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