Tito's Town at Telluride Blues and Brews
Wanted! Approach with Cocktail
America’s favorite vodka brand reached out looking to make a statement at the popular three-day Blues & Brews music festival in Telluride, Colorado. As a key sponsor, Tito’s Handmade Vodka had prime placement in the festival’s VIP section and tasked Dapper with designing and executing an experiential activation that drew in festival-goers (despite not serving cocktails in the space due to liquor laws) while celebrating Telluride’s long mining history and picturesque mountain village. Enter “Tito’s Town.”
We welcomed festival-goers to “Tito’s Town,” a fully custom built 20’x30’ fabrication that featured rustic lounge vignettes, a copper mining cart, and accent décor. When guests were done sipping their Titio’s cocktails in the mountain sunshine, they were invited to swing the saloon doors open and were greeted with an old-timey Tito’s branded photo-op. In addition to the build-out, we provided on-site production, custom design and fabrication, graphic design, print services, decor rentals, and scenic props.
By the Numbers
vodka drinks enjoyed
tasty brand activation