Tito's Winter on the Rocks
Chilling with America’s Favorite Vodka
Icelantic’s Winter on the Rocks has become an annual tradition for music lovers in Colorado over the past 10 years. The music festival takes place at the iconic Red Rocks Amphitheater during the month of January and draws thousands of people despite the snow and cold. As a main sponsor of the music event, Tito’s Handmade Vodka was given prime placement to activate their brand in a unique way. Once again, we were proud to work with Tito’s to build an activation that celebrated the brand while creating a cozy spot for music lovers to warm up.
Client
- Tito’s Handmade Vodka
Location
- Denver, Colorado
Find these items in our rental inventory
- Luxe Dome
- Adira Cocktail Table
- Gracie Accent Chair
- Electric Heater
- Villa Lanterns
Our Work
An outdoor music festival in the dead of winter is no easy feat, and creating an activation sheltered from the cold was a must! We transformed our Luxe Dome into a Tito’s chill-out lounge complete with lounge vignettes, a custom – branded Plinko game, and heat. In addition to the activation, we provided on-site production, festival coordination and management, permitting, graphic design, decor rentals, custom design and fabrication.
By the Numbers
-6
degrees
4,300
pairs of gloves
5
headliners
1
heated geodesic dome
